Welcome to Rock County's Small Business and Non-Profit COVID-19 Funding Portal.
In response to the pandemic, the County of Rock has launched a pair of funding programs to assist small businesses and non-profits. While both programs are based on need and designed to stabilize, strengthen and/or restart business operations that have been negatively impacted by COVID-19, each program is structured and funded differently.
Attention: Professional / Third-Party
Assistance Providers and Advisors
By clicking the Register button, you acknowledge and confirm that you are registering your business / organization as a Professional / Third-Party Assistance Provider or Advisor for the Rock County COVID-19 Small Business and Non-Profit Grant Program.
The COVID-19 Grant Program (CGP), which was launched fall 2021, is funded through the American Rescue Plan Act, and its rules are in accordance with federal guidelines. The maximum CGP award is capped at $10,000 per applicant; and the actual grant amount will be equal to the demonstrated amount of economic losses attributed to the pandemic. For example, if the documentation shows an economic loss of $800 dollars, compared to business operations pre-COVID, an applicant would be eligible for an $800 grant. If the documentation shows a $7,500 economic loss, comparing pre-COVID to its current operations, then an applicant would be eligible for a grant in the amount of $7,500. In any event, the maximum grant award per applicant will not exceed $10,000.
Meanwhile, the COVID-19 Emergency Small Business Loan Fund (SBLF) - which was originally released in spring 2020 and subsequently modified later that year - is funded through the countywide sales and use tax. Eligibility is primarily determined by an applicant's ability to document a 25% decline (or greater) in revenue / sales (income) due to the pandemic. Maximum loan amounts are capped $20,00, with interest rates up to two percent and terms not to exceed five years.
As a condition of receiving CGP funding, businesses/organizations agree to work with the University of Wisconsin Small Business Development Center(s) and/or their contracted designated service provider(s). While the scope of this work is designed to primarily address the applicant's post-COVID related business development, disaster preparedness and/or sustainability planning - these TBD services (which will be provided free of charge) may include any combination of coaching, mentoring, training, business plan development, etc.
The SBLF and the CGP are administered by Rock County's Planning, Economic & Community Development Department. Grant, as well as loan, proceeds are intended to be applied toward the following obligations: payroll; mortgage / rent; utility bills; usual and customary business operating expenses; future disaster and sustainability preparedness; etc. A small business owner (or group of owners with more than 20% ownership interest) and non-profits may only apply once to each program – regardless of how many different businesses are affiliated, managed and/or owned by said individual(s) or group(s).
If your small business or non-profit organization can document the negative economic impacts created by COVID, then please consider applying to the CGP or the SBLF. While the eligibility requirements for both offerings are similar, there are some important differences. The items, as well as others, are noted below and also outlined within the Frequently Asked Questions (FAQs).